content
a glance at editorials, articles, and marketing emails i’ve penned.
insights irregular
A monthly newsletter series I conceptualized, crafted, and launched at REVOLT Media & TV.
The Insights Irregular newsletter series aimed to deliver concise, engaging insights on pop culture, brand partnerships, and youth trends. Each issue was built and informed by survey data, community quotes, and trend analysis. A friendly, approachable voice drove engagement and strengthened audience connection.
Through these newsletters, I demonstrated my skills in data-driven storytelling and content.
A featured article on Islands.com sponsored by Wakatobi Dive Resort.
In covering Wakatobi Dive Resort for Islands, I highlighted how this barefoot-luxury destination balances indulgence with responsibility. The story showcases a resort that doesn’t just offer world-class diving and hospitality, but also fuels coral restoration, empowers local villages, and redefines what sustainable travel can look like. I positioned Wakatobi as proof that luxury and stewardship can thrive side by side by weaving together ecological impact and human connection.
ll cool j’s rock the bells festival
An editorial I crafted for this festival co-presented by Walmart.
I developed a narrative that captures cultural significance and the human experience through meticulous research, strategic insight, and compelling storytelling. In my coverage of LL Cool J’s Rock The Bells Festival, I highlighted the historic impact of hip hop, the energy of the sold-out crowd, and the community-driven initiatives that made the festival memorable. My work meshes detailed reporting with immersive storytelling to engage and inform readers.
An editorial co-mingled with product descriptions for Sprite’s Hip Hop 50th Anniversary.
I crafted content that integrated strategy, storytelling, and cultural insight in this editorial for Sprite’s 50th-anniversary celebration of hip hop. By highlighting artist collaborations, interactive experiences, and limited-edition products, I connected audiences to both the brand and the human stories behind the campaign. This work exemplifies my ability to balance strategic content objectives with engaging storytelling.
mcdonald’s shoot your shot
I crafted and conducted this interview with two of McDonald’s Black & Positively Golden honorees, Aaliyah Duah and Kemia Bridgewater, showcasing my strategic insight and ability to leverage trending cultural topics.
By highlighting their journeys in financial education and mentorship, I created an engaging narrative that connects audiences to the initiative’s mission.
I crafted and conducted this interview with two of McDonald’s Black & Positively Golden honorees, Aaliyah Duah and Kemia Bridgewater, showcasing my strategic insight and ability to leverage trending cultural topics.
By highlighting their journeys in financial education and mentorship, I created an engaging narrative that connects audiences to the initiative’s mission.