insights irregular
an internal marketing series
writer | content strategist
for internal REVOLT and Six Zeros team members
to deliver concise and engaging insights on pop culture, media trends, and community pulse checks through an approachable and authentic voice.
overview
the Insights Irregular newsletter series provided digestible insights on cultural trends, entertainment, and brand partnerships. each edition was crafted into readable formats, and informed by survey data, community quotes, and trend analysis.
key highlights
engaging voice: a conversational tone to drive reader connection
data-drive storytelling: synthesized community survey data into actionable insights
community-centric content: direct quotes amplify authentic voices
structured & readable: tl;drs, key takeaways, actionable steps
brand partnership insight
“brand partnerships increase a community’s value and build diversified platforms. ask thyself: are our brand partnerships giving and not just taking? be like water.”
stats highlight: 80% say partnerships positively impact perception
entertainment pulse check
“among those who watched the premiere, 3 in 4 said they either loved or liked the episode. 2 in 3 say ‘absolutely yes!’ they’ll tune in for more.”
cultural trends report
“black youth experiment with different looks, letting their mood dictate their style. confidence is the cherry on top for any look.”
results & impact
strengthened community engagement with REVOLT’s audience
provided actionable insights for internal teams, fueling creative outputs informed by real-world data in future campaigns
translated data, feedback, and trends into readable narratives
skills demonstrated
copywriting & storytelling
audience research & data-informed content strategy
community engagement & voice-driven writing
trend analysis & cultural insight translation
visual storytelling through accompanying & shareable visual assets